When I first met the new designer of the brand Drake, I was intrigued by the way his shirt fit him perfectly.
It looked like he’d had a good go at designing shirts in the last couple of years.
“This is the shirt I wear to work,” he explained.
He wore it to the airport and to the hotel, to the restaurant, to a meeting.
“It’s a shirt for everyone.
It’s the same for everybody.”
In a world where people wear clothes, the idea that we should be comfortable with what we wear, with our bodies and our styles is an incredibly important one.
The world’s most iconic brands are in the vanguard of the new generation of designer clothing, and the new trends are already influencing our fashion choices.
“I’m so happy I’m in this role,” Drake said.
“You’re in a world that is changing.”
A brand has a life cycle.
Drake’s company, Drake, has been around since the early 2000s, but his first clothing line, the Drizzy shirt, debuted in 2010.
That shirt became the first-ever clothing line to be named after a popular rapper.
Drake also designed clothes for other iconic designers, including Calvin Klein, Ralph Lauren and Marc Jacobs.
His brand is now worth $3.7 billion.
And with a growing range of styles and brands, a brand can be as much as a living thing, with a full life cycle, and can change over time.
As fashion evolves, so too does its style.
Drake told me his design philosophy is that the most valuable thing in life is style.
“The best style is the one that you wear to your job.
And if you don’t do that, it’s not going to look good,” he said.
As the years pass, it becomes more and more difficult to find new trends.
But, in the end, style is what makes a brand special.
Drake has made his name designing clothes that people love.
And for him, the success of Drake’s new line has given him a much-needed perspective.
“If I can make people feel good about their clothes, then they’re going to buy it,” he says.
“They’re going get a lot out of it.”